SsangYong Motor Company

SsangYong Motor Company
Native name
쌍용자동차 주식회사
Type
Public
Traded as KRX: 003620
Industry Automotive
Founded 4 March 1954
Headquarters Seoul, South Korea
Area served
Worldwide (except North America)
Key people
Lee Yoo-il, CEO
Products Automobiles and commercial vehicles
Production output
Increase 119,142 (2012)
Revenue Decrease ₩2.874 trillion (2012)
Operating income
Increase ₩-98.12 billion (2012)
Net income
Increase ₩-105.93 billion (2012)
Total assets Increase ₩1.85 trillion (2012)
Total equity Decrease ₩800.66 billion (2012)
Number of employees
4,365 (2012)
Parent Mahindra & Mahindra Limited (70%)
Website smotor.com

SsangYong Motor Company (meaning Double Dragons Motor Vehicles) is the fourth largest South Korea-based automobile manufacturer owned by Mahindra & Mahindra Limited.

A 70% share of SsangYong was acquired by the Indian company Mahindra & Mahindra Limited, in February 2011, after being named the preferred bidder in 2010 to acquire the bankruptcy-protected company. Mahindra’s acquisition was approved by South Korea’s Free Trade Commission.

History:

Firetrucks produced by SsangYong and its predecessor, Dong-A Motor.

The Musso was a result of collaboration between SsangYong and Daimler-Benz.
SsangYong Motor
Hangul 쌍용자동차 주식회사
Hanja 雙龍自動車 株式會社
Revised Romanization Ssangyong Jadongcha Jusikhoesa
McCune–Reischauer Ssangyong Chadongch’a Chusikhoesa

SsangYong originally started out as two separate companies; Ha Dong-hwan Motor Workshop (established in 1954) and Dongbang Motor Co (established in 1962). In mid-1963, the two companies merged into Ha Dong-hwan Motor Co.

In 1964, Hadonghwan Motor Company started building jeeps for the US Army as well as trucks andbuses. Beginning in 1976, Hadonghwan produced a variety of special purpose vehicles. After changing its name to Dong-A Motor in 1977, it was taken over by SsangYong Business Group in 1986 and changed its name to SsangYong Motor. In 1987, it acquired United Kingdom-based specialty car maker Panther Westwinds.

In 1991, SsangYong started a technology partnership with Daimler-Benz. The deal was for SsangYong to develop an SUV with Mercedes-Benz technology. This was supposedly to allow SsangYong to gain footholds in new markets without having to build their own infrastructure (utilizing existing Mercedes-Benz networks) while giving Mercedes a competitor in the then-booming SUV market. This resulted in the Musso, which was sold first by Mercedes-Benz and later by SsangYong.

SsangYong further benefited from this alliance, long after Daimler-Benz stopped selling the Musso, producing a badge engineered version of the Mercedes-Benz MB100, the Istana and using Daimler designs in many other models, including the second-generation Korando (engine and transmission), the Rexton (transmission), the Chairman H (chassis and transmission) and the Kyron(transmission).

In 1997, Daewoo Motors, now Tata Daewoo, bought a controlling stake from the SsangYong Group, only to sell it off again in 2000, because theconglomerate ran into deep financial troubles. In late 2004, the Chinese automobile manufacturer SAIC took a 51% stake of SsangYong Motor Company.

In January 2009, after recording a $75.42 million loss, the company was put into receivership. This may have been due to the global economic crisis and shrinking demand. On August 14, 2009, worker strikes finished at the SsangYong factory and production commenced again after 77 days of disruption.Company employees and analysts have also blamed SAIC for stealing technology related to hybrid vehicles from the company and failing to live up to its promise of continued investment. SAIC denied allegations of technology theft by the company’s employees. However, SAIC was charged by the South Korean prosecutor’s office for violating company regulations and the South Korean law when it ordered and carried out the transfer of SsangYong’s proprietary technology developed with South Korean government funding over to SAIC researchers.

SsangYong’s hybrid technology.

In 2010, Daewoo Motor Sales was dropped by General Motors. The long-time dealership partner then signed a deal with the SsangYong Motor Company to supply new vehicles to sell (specifically the Rodius, Chairman W and Chairman H), in return for the injection of ₩20,000,000,000 ($17.6 million) into the car maker still recovering from bankruptcy. The deal is non-exclusive, meaning SsangYong will also sell vehicles through private dealers.

In April 2010, the company released a statement citing interest of three to four local and foreign companies in acquiring SsangYong Motor Company, resulting in shares rising by 15%. The companies were later revealed to be Mahindra & Mahindra and the Ruia Group of India and SM Aluminum, Seoul Investments and French-owned Renault Samsung Motors of South Korea. In August 2010, Mahindra & Mahindra Limited was chosen as the preferred bidder for SsangYong. The acquisition was completed in February 2011 and cost Mahindra 522.5 billion Won.

Factories:

  • South Korea (Pyeongtaek). Main factory. Produces a complete range.
  • Russia (Vladivostok). Russian company Sollers JSC manufactured SsangYong Korando as New Actyon, Kyron, Rexton II, Actyon Sports and its upgraded version SUT1.
  • Ukraine (Kremenchuk). Kremenchuk Сar Assembly Plant (KrASZ) manufactured Korando, Kyron, Rexton II.

Model lineup:

 

Name Production Notes Image
SUVs
Tivoli 2015–present SsangYong’s first new model under Mahindra & Mahindra ownership Ssangyong Tivoli.jpg
Korando 2010–present Ssangyong Korando D20T 2013 (9612375820).jpg
Actyon 2006–present Replaced the old Korando SsangYong Actyon front 20080303.jpg
Rexton W 2012–present Replaced the Rexton II SsangYong Rexton W RX200e-XDi Sapphire (2. Facelift) – Frontansicht (1), 4. Januar 2014, Düsseldorf.jpg
Kyron 2005–present SsangYong’s first model under SAIC ownership 2010 SsangYong Kyron 2.7 XDI.JPG
Rexton II 2006–2012 Replaced the Rexton Rexton II 2.7 XDI 186 cavalli 2008.jpg
Rexton 2001–2005 Replaced the Musso and succeeded by the Rexton II SsangYong Rexton RX270 XDi.JPG
Musso 1993–2005 Replaced by the Kyron SsangYong Musso.JPG
Korando 1983–2006,
2010–present
Replaced by the Actyon, revived in late 2010 SsangYong Korando front 20080711.jpg
Korando Family 1988–1995 Based on the Isuzu Trooper Ssangyong family.JPG
Pickup trucks
Actyon Sports 2006–present Replaced the Musso Sports; also known as Korando Sports from 2012 Actyon sports 2012.jpg
Musso Sports 2002–2005 Replaced by the Actyon Sports Ssangyong Musso Sports.jpg
Vans
Rodius/Stavic 2004–present Ssangyong Stavic 2.0 XDi 2013 (10077281953).jpg
Istana 1995–2003 Licensed copy of the Mercedes-Benz MB100 Ssangyong istana cropped.JPG
Luxury cars
Chairman W 2008–present Was sold alongside the Chairman H SsangYong Chairman W.JPG
Chairman H 1997–2014 Based on the Mercedes-Benz W124 Ssangyong Chairman -- Korea.jpg
Kallista 1992 Rebadged Panther Kallista Panther Kallista white.jpg
Trucks and Buses
DA Truck Based on Nissan Diesel Truck
SY Truck Based on Mercedes-Benz trucks Ssangyong truck.JPG
Transtar Based on Mercedes-Benz buses SsangYong SB85M Transstar.JPG

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